Personal Branding- Identify Your Brand Color

 

Personal Branding

Your Personal Brand is YOU and it is about how you promote yourself to your target audience, e.g. employers, take interest in working with you. The combination of your skills, experience, and personality makes you stand out from the crowd of competitors. Personal Brand can be vital to you professionally, giving you a chance to demonstrate your knowledge and skills in your areas of expertise. In my previous post, Personal Branding- Promote The Brand "YOU", I discussed how one can build and promote the brand of themselves to stand out from the competitive crowd. Kindly check that post before you continue Personal Branding- Identify Your Brand Color as this one can be best understood with reference to the previously mentioned post.

📂 Content:

1. Personal Branding

2. Personal Branding- Identify Your Brand Color

3. Famous Brands Promoting Personal Brands Through Color:

3.1. Starbucks

3.2. Amazon

4. Exercise To Identify The Color & Skills Representing YOU The Best

5. Use Brand Color For Digital Promotion

6. FAQs

7. Example

8. Related

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Personal Branding- Identify Your Brand Color

It is all about marketing the Brand, which is YOU, and one of the effective ways is to associate your Personal Brand with color. Go through the following methods adopted by reputed brands to promote their mission and vision through their Brand Color.

Famous Brands Promoting Personal Brands Through Color:

Can you name the colors of these well-known brands?

• Starbucks

• Amazon

These brands understand the importance of communicating through color, and so does virtually every other successful organization on earth. Color is a powerful branding tool—especially in the digital age.

Starbucks

Starbucks has been making a push for more energy-efficient stores, and green is a good color to represent this movement. Green is known for its peaceful and calming aura. It also represents the consistency of Starbucks products.

Amazon

The black emphasizes the text in Amazon’s logo, which uses a bold font that’s easy to read and reproduce. The yellow streak represents Amazon’s dedication to making customers happy and adds lightness to the design.

Exercise to identify the color & skills representing YOU the best

SHOW YOUR TRUE COLOR

Listed below are a few Personal Branding Colors and Skills or Values represented by the colors. Also examples of famous brands using the colors for their Personal Branding:

BLUE represents truth, trust, loyalty, integrity, peace, authority, confidence, reliability, intelligence, and wisdom. (Organizations using blue as their brand color include JetBlue, Citi, Ford, IBM, Intel, Marshall's, Pillsbury, Nokia, and Walmart.)

Green represents spring, peace, optimism, luck, environment, healing, youth, relaxation, growth, rebirth, and nature. (Organizations using green as their brand color include Starbucks, Green Giant, The Body Shop, Whole Foods, Lush, Aer Lingus, and Land Rover.)

Red represents courage, potency, desire, love, energy, determination, action, passion, and power. (Organizations using red as their brand color include Coca-Cola, Virgin, UBS, Lego, Adobe, Harvard, Netflix, Target, YouTube, and Red Cross.)

Yellow represents sunshine, energy, joy, happiness, vision, caution, optimism, positivity, and light. (Organizations using yellow as their brand color include IKEA, National Geographic, Ferrari, Shell, Caterpillar, Sprint, Post-it, and Hertz.)

Purple represents mystery, inspiration, royalty, competition, dignity, wealth, ambition, luxury, spirituality, and magic. (Organizations using purple as their brand color include Sofitel Hotels, New York University, Stop & Shop, Hallmark, FedEx, Thai Airways, Cadbury, and Yahoo!)

Orange represents vitality, force, strength, energy, productivity, courage, potency, competition, and determination. (Organizations using orange as their brand color include Simply Orange, Fanta, Nickelodeon, JBL, EasyJet, Harley-Davidson, Boss Orange, and The Home Depot.)

Use brand color for Digital Promotion

Brand color is an important element for your visual brand identity. Now you know your color, you should make it visible to your online brand community by adding your color (or shades of that color) to all your social media profiles, including your LinkedIn background, your email signature, and your website if you have one.

Frequently Asked Questions:

• What is Personal Brand Color?

Personal Brand Color is the color associated with your visual brand identity. Colors represent their respective values or skills and if one’s values or skills are matched with any one of those, they can use that particular color for their visual brand identity by using it for social media profiles, LinkedIn, or email signature. It is a way to promote their skills in their own unique way.

• How to choose your brand colors?

First, you need to establish your Personal Brand by identifying your mission, vision, values, and skills or expertise. Then you need to explore the colors and their meaning respective to the values or skills, along with taking inspiration from the success of famous brands using the colors to promote their values. After that, choose the primary color and its meaning that matches best with your own skills or values, or expertise.

• Which Color is best for Personal Branding?

The color, Blue, is used by most successful brands. Blue represents truthfulness, trustworthiness, loyalty, integrity, peace, authority, confidence, reliability, intelligence, and wisdom. Famous brands like JetBlue, Citi, Ford, IBM, Intel, Marshall's, Pillsbury, Nokia, and Walmart are using blue as their Personal Brand Color.

• What is color psychology for Personal Branding?

Color psychology is how target audiences or employers or consumers etc react to the branding colors and the messages associated with the color. Brand color greatly impacts the impression of target people as each color has its own meaning which helps to persuade the target person to take an interest in the individual or the organization using the colors for their personal branding.

• What colors look most professional?

Blue, white, black, grey, and brown are the best options for a professional appearance and one of these can be considered for any professional interview or meeting. However, it is suggested to avoid any flashy colors for any professional endeavors.

Example

In the comments below, mention your Personal Brand Color and which 3 most important values of yours that color represents.

For me, it's BLUE representing Integrity, Peace, and Reliability.

Related

Build your Personal Brand efficiently with SWOT analysis. Check SWOT- An Exercise to Evaluate One's Personal Goals with Competitive Edge. Also, Check Personal Branding- Promote The Brand "YOU"

In the comment section, you are welcome to share suggestions that you may have for me to discuss or share.

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